This is a guest post by Pilvi Rissanen, Brand Manager Finland at Clear Channel, and Annina Koskiola, CEO and co-founder of Proximi.io
Clear Channel is the world leader in the arena of Digital Out of Home advertising, DOOH. Times Square, Piccadilly Circus, Singapore, Madrid, Stockholm, Helsinki… All bring to mind gigantic LEDs, interactive screens, mobile and dynamic, location-based content with relevant ads.
DOOH Advertising is growing fast - it is currently the second fastest growing media. We believe that mobile is the most important aspect in the future interactive DOOH Advertising concepts, and beacons play a key role in this development.
Therefore, Clear Channel has installed Estimote beacons within our Downtown Digital advertising screens across Helsinki city center. To enable the screen-to-mobile connection, Clear Channel has teamed together with Proximi.io, the unified positioning platform. Proximi.io combines together all the major positioning technologies (iBeacon, Eddystone, geomagnetic positioning, WiFi, GPS, cellular), enabling developers to create location—aware apps with mobile advertising, IoT integrations, or analytics collection in no time. What should this opportunity be used for? How to get the most out of BLE beacons in to create personalized, targeted and interactive advertisement? We want to hear your ideas and opinions!
Are you ready to get Ultrahacked?
Come and show us what you can do with Clear Channel, the Proximi.io platform, and Estimote beacons by joining our challenge at Ultrahack! Ultrahack is a hackathon that strives for a lasting impact - with all the frills and fun that make a hackathon an unforgettable experience. The challenges, posed by Finnish and international corporations, are real problems that the companies are seeking to solve with the help of startups and independent hackers. The winners of each challenge win great prizes, including even investment opportunities between 10,000 - 150,000€. In total, over 1 million Euro will be invested in the Ultrahack projects.
Show how you can create a unique WOW-effect in this environment, achieve international glory, and acquire future opportunities with us. The winner of the Clear Channel challenge is going be working on a real customer project with Clear Channel. We are hoping to see projects that will blow us away, have great visual representation, and can be turned into real campaigns within the weeks following Ultrahack. This challenge would work perfectly together with the following Ultrahack Challenges: Retail, Media and entertainment, MaaS and also the Bonus Round - Mobile Payments. The final project may be using Estimote beacons in a mobile app or in the Physical Web context.
Ultrahack is hosted in Helsinki, Finland 25th -27th November 2016. Travel reimbursements available!
Don’t miss out! Apply fast at https://ultrahack.org. Application deadline closes 18th November 12:00 EET.
More info about Ultrahack and the challenge: https://ultrahack.org/ultrahack2016/tech-beacons More info about Clear Channel Finland: http://clearchannel.fi/?language=en Register a free account and get access to full Proximi.io documentation at: https://proximi.io/ultrahack