Despite being a hardware startup, Estimote has always been equally focused on software services as we’ve been on hardware. Estimote Indoor Location, Fleet Management, Security, Analytics… all have very significant software components, and were possible because of the close control we have over beacon hardware, firmware, SDKs, and Estimote Cloud.
Our software has been battle-tested by tens of thousands of developers, startups, agencies, and corporations, and we are confident in its value to a beacon deployment project. That’s why today, we are announcing tiered pricing for Estimote Cloud subscriptions and general software products.
This is a major milestone for the beacon ecosystem at large, marking the maturity that the market and Estimote have reached together.
Match of deployment phase and services
We have customers large and small, some having just a handful of beacons, some deploying hundreds of thousands, and we understand the challenges at all phases of a successful beacon project. That’s why we matched the beacon project life cycle phase with services offered, and thus cost. Our goal is to make developers focus on delivering magical experiences to the end users, not on selecting the right Estimote Cloud subscription.
For example, customers in the proof-of-concept phase do not need Beacon Health Check. However, once you go full-scale into production with thousands of beacons in dozens of locations, this service will prove extremely helpful in ensuring the smooth operation of designed experiences.
Staying developer-friendly
Estimote has always been and will continue to be a developer-oriented company, and we want developers to have a chance to evaluate our entire stack at their leisure.
That’s why at the heart of our pricing strategy lies a developer-friendly evaluation plan, which gives access to all elements of our stack not limited by time, but a very reasonable limit of 20 devices, which we believe is plenty for evaluation purposes. This also means that multiple developers in the same organization can prototype on their own, as long as they aren’t working on the same app.
Grandfathering existing users
We appreciate the trust and feedback provided by our existing customers. Therefore, existing Estimote Cloud users will retain access to services they’ve had access to all along, including world-class remote beacon management, security, and analytics. Exact access rights will match our new policy, and will depend on the number of currently-owned beacons.
Only newly registered accounts and freshly-developed services will be subject to the pricing policy.
Software of the future
We are dedicated to making the deployment of beacons and managing your fleet a breeze, and will continue to deliver software services to achieve this goal. The structure we’re introducing today will serve as a framework for us to work further, and develop more software tools to allow managing beacon projects both large and small easier than ever.
This is also our promise to our software customers: You will benefit from our unwavering innovation and support at no additional cost.
Subscribe up to Estimote Cloud at www.estimote.com or contact@estimote.com us if you have any questions, as always.
Bartek Bałaziński, Product Manager at Estimote