It’s always been our vision at Estimote to create the operating system for the real world. One of the unique characteristics we’d like to bring from the online world is the ability to measure users’ engagement and use this data to deliver more value. For the most part however, this was not possible. Until now.
Today we’re happy to announce a new release of Estimote Analytics API, rebuilt from the ground up based on feedback from some of the largest beacon deployments.
Welcome to the world of data
The Analytics Dashboard and API bring a number of metrics from e-commerce to the physical world. These include visits, visitors, visit duration, and loyalty: all readily recognizable to anyone who dabbled in online marketing.
With Estimote Analytics you will be able to tell how many people visit your venue, how often they visit, and how long they stay. But that’s not all! New Analytics support beacon tags. With tag-level segmentation you can define and track areas as granular as you’d like, e.g. aisles in a retail store or rooms in a museum.
You can visualize the data in the Analytics dashboard in Estimote Cloud, but the true power comes from combining all your data streams. That’s why we’re making a RESTful API available to you to incorporate the analytics data into whatever system or dashboard you might be using. Head to our Analytics API Documentation to learn about integrating it with your backend.
The beta version of updated Analytics has already been in use by some of our largest retail customers for the last couple of months. It has already let them collect engagement data for hundreds of thousands of visits and millions of beacon interactions. Combining the beacon analytics with proprietary data enabled unique KPIs such as store heatmaps or in-store conversion rates to emerge.
Gathering data in Estimote Analytics is supported by both the iOS and Android SDKs! The installation procedure is described in detail on our Developer Portal and entails configuring your beacons with a custom UUID, assigning geo-location and tag data to beacons, and implementing an SDK snippet in your app.
We first released Estimote Analytics almost two years ago and kept working on them since then. Today’s update marks the biggest change since the launch and we couldn’t be more excited about it. We’ve already seen a glimpse of how much value physical world analytics unlock and now we want to see where you take it from here. As always, we’re eager to hear you feedback and opinions so let us know what you think on Twitter or drop us an email at contact@estimote.com.
Bartek Bałaziński, Product Manager at Estimote