This is a guest post by Jody Cumberpatch, Director of Marketing & Content at Stealz.
All businesses want to find new & innovative ways to engage with guests – especially if they improve customer satisfaction & encourage customer loyalty. However, many brick & mortar businesses lack sufficient resources (both human & financial) to dedicate to an elaborate strategy for closely managing customer relations/communications.
The automation capabilities of beacon technology can take the legwork out of creating & executing an engagement strategy that goes full-circle & sets a business apart from its competitors.
Solution: Stealz, Powered by Beacon Technology
Stealz is a mobile app that serves as an automated B2C engagement tool for restaurants/entertainment venues while doubling as a customer rewards program.
Stealz is focused on creating what we call an effective “Engagement Loop” for our client businesses. First, our app enhances a guest’s visit by giving them an easy way to get free rewards on every visit. This is a sure-fire way to improve customer satisfaction.
Next, Stealz focuses on helping a business maximize post-visit opportunities for engagement. We do this by collecting valuable customer data & displaying it on a Dashboard, where businesses can send customized marketing campaigns & respond to visit feedback in real-time. This brings the “Engagement Loop” full-circle by bringing a business’s customers back & inherently encouraging customer loyalty.
Estimote beacons play two key roles in helping Stealz establish this “Engagement Loop”:
Providing visit personalization for guests:
- Customizable beacon notifications give businesses a way to immediately welcome customers when they walk through the door – all on their smartphone, via Stealz.
- Customizable beacon notifications can also help businesses encourage behavioral buying habits through the Stealz app. (i.e. “Treat yourself by adding hand-spun milkshake to your order for $1.00!“)
Optimizing the app’s usability:
- Beacons help Stealz micro-locate a user & pinpoint their location when they’re within range (rather than relying on not-always-so-accurate GPS), making it super easy for them to check-in at a venue.
- Once a user is within range of a Stealz beacon that’s tied to a participating venue, they immediately unlock the ability to earn points & become a brand ambassador; specifically by checking-in, sharing photos on social media, and/or leaving feedback about their experience.
Stealz in action: Fast-Casual Restaurant Case Study
One of Stealz’s oldest clients is a Tex-Mex restaurant concept called Armadillo Grill. The owner employed Stealz with 2 main goals in mind: 1) establishing an effective way to personally welcome every customer that walks through the door, and 2) finding a creative way to reward her most loyal customers.
In 4 weeks at 2 Armadillo Grill restaurants, Stealz produced:
Stealz has provided similar results for almost 1,000 small & large businesses alike, including McDonald’s, Chick-fil-A, Taco Bell, KFC, Applebee’s and many others.
Stealz in action: Quick-Service Restaurant Case Study
One of Stealz’s largest-scale clients is McDonald’s. In addition to using Stealz to increase customer satisfaction & loyalty, the owners of participating stores have used Stealz to drive customer traffic with special promotions. This year, one owner created a customized promotion just for Valentine’s Day.
Using the customer data collected/displayed in the Stealz Dashboard, the owner sent a targeted email campaign to a large group of customers who had visited his store in the last month. The campaign advertised a “Buy One McFlurry, Get One Free” promotion, valid only on February 14th. Each user that visited the store that day was welcomed with a customized, beacon-powered message upon their arrival:
With the help of Stealz, the owner targeted over 2,500 existing customers with his initial email campaign. The campaign received a 21% open-rate. Of the customers that opened the email, 27% visited the store that day to redeem their special reward.
This is just one way that business owners can use customizable beacon notifications to personalize a customer’s visit and encourage behavioral buying habits through Stealz.
Coming soon to Stealz
The Stealz Team is currently working on furthering our beacon tech’s capacity so that we can track a customer’s dwell time & movement within a venue. This will allow us to provide even more valuable, detailed insights into buyer behavior for our client businesses.
About Stealz
Stealz is an innovative digital platform that focuses on driving valuable customer-to-customer (C2C) marketing & facilitating effective business-to-customer (B2C) engagement for our client businesses.
Our front-facing mobile app allows businesses to reward guests for completing a variety of inherently social activities during their visit – namely, checking-in at the venue, sharing photos of their experience on social media, following the business on Twitter and leaving feedback about their visit. Guests receive Stealz points for each action they complete, and can then cash those points in for exclusive rewards.
A robust dashboard provides client businesses with detailed app usage analytics, complete guest profiles, a platform to directly respond to guest feedback, and the ability to engineer customized push & email campaigns. This allows businesses to better understand their customers, effectively enhancing both customer satisfaction & loyalty.
Jody Cumberpatch, Director of Marketing & Content at Stealz.